FREE THE NIPS

Branding + Logo + Product Design + Social Awareness Campaign

Free the Nips is a theoretical social awareness campaign focused on changing legislation in order to remove restrictions on women being able to be topless in public, specifically at beaches.

I believe these restrictions are due to women’s breasts being overly sexualized in the USA. I designed a box that would be shipped to participants who signed up for the event.

It includes tissue paper and a box, an invitation, holographic pasties, and a t-shirt. The goal would be for women, non-binary friends, and supportive men to show up at the same public beach at the same time shirtless, but the pasties and t-shirts provide a less vulnerable way to also join in the protest.